Kellogg's GAA Cúl Camps Launched for 2021

Kellogg's GAA Cúl Camps Launched for 2021

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Kellogg's GAA Cúl Camps Launched for 2021

April 28, 2021

The GAA, in partnership with Kellogg, has today launched the 2021 Kellogg’s GAA Cúl Camps, offering children a healthy, fun and safe summer outdoor activity. Starting on 28th June and running up to 20th August in Waterford , the 2021 Kellogg’s GAA Cúl Camps will run in line with government guidelines and subject to the advice of the relevant authorities. The successful health and safety measures from last year will be implemented again and built on for the 2021 camps.

Despite challenges encountered last year, the 2020 Kellogg’s GAA Cúl Camps proved a great success and provided a welcome diversion for over 70,000 children across the country from the Covid-19 restrictions. It also marked an important milestone by welcoming the 1 millionth participant to the Kellogg’s GAA Cúl Camps. The number of camps and capacity at this year’s camps will increase as we get closer to the summer months with some already on sale, but parents are reminded to book early to avoid disappointment as demand is expected to be higher than ever.

Kellogg ambassador and Mayo Football Star, Cillian O’Connor was on hand to launch the 2021 Kellogg’s GAA Cúl Camps and will front the ‘Cúl Start’ campaign alongside Kilkenny Camogie Star, Grace Walsh with a range of social video content to be delivered across Kellogg’s social channels throughout the Summer. B*Witched star, Sinead O’Carroll was also in attendance and is looking forward to sending her kids, Samarah and Zain to this year’s camps.

Kellogg has also today launched the nationwide on-pack promotion for all GAA clubs across the country to be in with a chance to win prizes worth a total of €40,000. With fundraising activities severely disrupted over the past year, this on-pack competition provides GAA members with an incredible opportunity to raise vital funds for their team. In order to nominate your GAA club, all that is required is to purchase a promotional box of Kellogg’s Corn Flakes, Rice Krispies or Bran Flakes. Using a unique on pack code, log on to and nominate your club of choice.

GAA Cúl Camps co-ordinator Charlie Harrison added: “It’s time to make Summer plans! Keeping in line with Government guidelines we are thankfully in a position to deliver the camps during the months of July and August 2021 to children living in all 32 counties. Naturally, after the year we’ve all had to endure, the idea of finally getting out of the house, being active and seeing other children sounds hugely appealing. We are mindful of the reality that Covid 19 will still be with us however, and we will be very much guided by the government and relevant authorities to ensure all reasonable safety measures and protocols are adhered to in the rollout of our camps.

GAA President Larry McCarthy said “The success of our Kellogg’s Cúl Camps in 2020 was one of the GAA highlights in what was a difficult year for everyone. The focus and outlet that it gave to 70,000 of our young players in a safe environment provided a huge boost to them and their families and I am confident the camps can have a similarly positive impact this summer.

“The reach and success of the camps is not limited to Ireland only; their growing popularity across our international network is a great source of pride and seeing the distinctive playing gear, not just across the island but in pockets around the globe, is fantastic.

“A special word of thanks to Kellogg for a decade of supporting this vital project. It is without doubt one of the best and most and successful summer initiatives for children with Gaelic games and fun at the heart of it all.”

At a local level here in Waterford we will 45 Cúl Camps in 2021. Booking has already started in a number of the camps with the remaining camps set to commence booking in the coming weeks as activity starts back in all clubs. Speaking to Games Development Manage Eoin Breathnach outlined that a number of camps are already fully booked.

“We expect to have excellent numbers again in Waterford in 2021 and advise all parents to book early to ensure you get a place for your child at the Kellogg’s GAA Cúl Camp in their local club.  We are recruiting coaches at present and expect to have 75 coaches working with us again this year which will be a significant boost to local economy”

All coaches will be suitably qualified and training for the coaches started with a Foundation Course over Easter. Eoin & the GDA’s are have started the preparation work for the camps and are in contact with the club coordinators to ensure all necessary arrangements are in place prior to start of Camps on 28th June.

For more information on the Kellogg’s GAA Cúl Camps visit or contact any of the Déise Óg Games Development Staff